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Logo: Lori has recently updated her company name and logo to increase recognition and make it simpler to connect with potential clients. When we met she had a clear idea and the monogram-style logo came together quickly. Color: Lori knew her color scheme as well. Black, white, and candy apple red fits both her personal and professional style. Since consistency is key, it was important to stay with classic rather than trendy colors. Business Card, Letterhead & Website: Lori and I developed a few workhorse pieces that count. Business cards are important for client referrals. Since she is expanding to other states, her website conveniently showcases examples of her work in a scrapbook theme. Her letterhead is versatile and can be used for correspondence, proposals, or invoices. |
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