Just do it.
Quick! name that company.
Make sure to take full advantage of your advertising investments by developing a tagline if you don’t already have one (or evaluating the one you have). A tagline puts into a few well-chosen words: 1) who you are in a way that connects with your target clients, and 2) the benefit derived from utilizing your company, as opposed to any other.
DO: Get to know what your company or organization is all about and the benefits that only you can offer.
DON’T: well, check it out for yourself. And while you are at it.